March 11th, 20076 Comments
This new Nike ad targetted at the Cricket World Cup 2007 is Nike India’s first major TV commercial. Shot in a traffic jam while street cricket players play over bus tops and standing over vehicles. The ordinariness of its characters, gives it the everyday familiarity that connects with the audience far greater than ads with star cricketers would. Indian cricket players Zaheer Khan and S Sreesanth appear as onlookers, who even get their car bashed up while the game is being played in a chaotic traffic jam. The peppy Konkani background song perfectly suits the spirit of the game.
Nike – Just do it!
Video Tags: Nike India funny tv commercial, nike cricket ad, cricket world cup 2007 advertisement, traffic jam, cars, buses, elephant, traffic police, Zaheer Khan, Sreesanth, Konkani Song