In India, bangles, locket and a vermilion mark on the forehead are symbols of a married woman. Daily, the husband applies the vermilion on the wife’s forehead as it is believed to be connected with his lifeline. When the husand dies, Rudalis (professional mourners) come and strip the woman off these symbols.

In this Indian ad the husband breathing his last dies while the Rudalis try to erase the vermilion on the forehead of the wife. Marked by a Camlin permanent marker its hard to erase and her husband comes back to life again :)

Camlin Permanent markers – really permanent!

VIdeo Tags: Camlin permanent markers advertisement, funny camlin commercial, vermilion, husband wife, death, mourning, indian ad